The Link Between Office Space and Business Branding

Choosing an office space is a risky business in itself. Your offices play a direct role in the way your brand will be perceived to the public. Precise planning and research is imperative to finding the correct demographic for your business.

Most businesses choose locations that provide exposure to customers. Additionally, there are many other factors to consider when choosing your office space and location.

Corporate Branding

Is the location or office block in tune with the brand image you want to maintain for your business?


Will you be surrounded by similar businesses? Would they be complementing or competing with your clientele?

Local Labour Market

What will the commute for future employees be? Does the office space have relevant equipment and services needed for your particular business niche and branding?

Plans For Future Growth

This is a big factor, most tend to overlook. In order to be prepared for anything, ensure there is additional space available within your chosen premises. If you want to expand your business, you need to ensure there is adequate space to avoid further moving troubles.

Proximity to Suppliers

Not only do your clientele need to be able to find you, your suppliers do too. Easy access and access to main roads and highways is important.


Is your chosen office location within a safe area? Will employees feel safe working late or on their own? Are there adequate security services available?


What is the stance on parking? Are there secure and enough parking spaces for your staff’s vehicles? Does the office block have access control?

Zoning Regulations

Zoning regulations determine whether or not certain businesses may operate in certain areas. It is important to ensure your chosen office space is within the law.

All of these factors will affect your business brand’s image. You want the best possible outlook for not only prospective clients, but current clients too.

Choose a Property Management Company that understands your needs

Brydens Group offers office space within the following areas:

  • Bedfordview
  • Bryanston
  • Centurion
  • Fourways
  • Houghton
  • Midrand
  • Roodepoort
  • Sandton
  • Sunninghill
  • Woodmead

All offices are within close proximity to main roads and highways. Located in prime business nodes, your business will thrive within these locations.
Brydens Group is also a member of the Green Building Council of South Africa. There is a global consciousness of energy efficiency within businesses. More and more, people are becoming aware of their impact on the environment and by doing so, you automatically enhance your brand’s image.

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